The Design-Informed Program Evaluation Manifesto

the mastery within.

Consider the lyrical lines
from a Verdi’s bel canto aria,
or the highly evolved
ab
strac
tion
from Picasso’s bull.

Consider the artful sentence,
or a poet’s communication through
white space.

Consider:
the injustice of genocide
exposed
on a photograph;

the peaceful, pulsating
indicator light
on an Apple computer;

the transformation of an apprentice
under the tutelage of a master.

the catharsis from a Shakespearian tragedy
(or, say, a modern-day Steven Sondheim Sweeney Todd);

to inspire, to catalyze, to set in motion.

rhythm, sound, harmony, syntax,
colour, shade, composition.
This gestalt generates creative tension.

the ingenious thinking that lies within springs to life.

An experience is nevertheless shaped,

experienced, and inspired by the

thinking.

To design is to render our intentions into the active voice.